As one of the original founders of All Fam Entertainment, New Jersey rapper/producer/entrepreneur Sam R.i. is no rookie to the Hip-Hop scene. Previously known as “N.M.E.”, the multifaceted artist has been creating for over 20 years. After a brief hiatus from music he has rebranded his art, delivering a fusion of old and new sounds. A visual artist by trade, he uses music as another platform to tell his story. His latest project, “Thunderheart” is available on all streaming platforms, as well as on CD.
The song/video "D.M.T." has an ambient vibe, driven heavily by the jazz infused sample. The song itself is a first person perspective of the adversity that it takes to follow your dreams and passions, especially in the rap game. There is a major undertone of staying true to yourself and following the path you want to take no matter what people think you should be doing. The video is very earthy and represents the journey/adventure. Shot entirely at an abandoned military base on the beach, It's meant to show that there is beauty within the destruction, and vice versa.
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